Fundusze EuropejskieUnia Europejska

About the project

Phase I - project as part of PARP program

Project title

PricingTags - system for optimization and dynamic price management in small and medium commercial networks

Project goal

The main goal of the project is to 31 July 2019 develop the business of Pricing Tags Sp. Z o.o. z o.o. based on an innovative solution prepared as part of Sub-measure 1.1.1 of the POPW, implementing automated, based on algorithms, optimization of product prices at retail and service outlets. The result will be the launch of an innovative system for optimization and price management based on IT tools for predicting and immediate price changes, in order to obtain higher sales revenues at the client's site, as well as price analysis by using historical data on price flexibility for particular categories products while taking into account the location.

Planned effects

The PricingTags (pricely) project concerns the construction of an innovative solution from the Software as a Service class (SaaS), intended for retailers, and in the later stages for wholesalers. PricingTags (pricely) allows automatical price optimization. The PricingTags project implementation strategy assumes as wide as possible technological cooperation with suppliers of equipment and software supporting Pricely technology and implementation partnerships with cash system integrators and sales management software.

Total value of project

1 166 517 zł

Amount of co-financing granted

789 086 zł

Project implementation period

from 01/10/2017 to 30/09/2019

Program name

Price Tags Limited liability company under the Operational Program Eastern Poland 2014-2020, Priority axis I: Entrepreneur Eastern Poland, Measure 1.1. Starting platforms for new ideas, Sub-measure 1.1.2 Development of startups in Eastern Poland, leads Project entitled: "PricingTags - system for optimization and dynamic price management in small and medium commercial networks ", contract no. UDA-POPW.01.01.02-28-0022 / 17-00 co-financed by the European Union under the European Regional Development Fund.


The project is implemented as part of an agreement signed with the Polish Agency for Enterprise Development.

Phase II - project as part of Bridge Alfa program

Project title

Pricely – Promo Optimization Module

Project goal

The aim of the Pricely - Promo Optimization Module (POM) project is a series of research and development works leading to the development of Proof of Concept (PoC) a complete system tool enabling automation of price setting and verification of the sales and promotional assortment, the so-called PROMOTION RECOMMENDER. The POM tool will use adaptive algorithms and elements of machine learning for typical patterns of reactions of retail chains' consumers to promotional and sales initiatives, as well as models of demand elasticity variability for promotional and sales prices and real time information processing will be significantly considered.

Planned effects

The effect of the planned R&D work will be the creation of algorithms, which are an integral part of the PricingTags system, allowing for automatic analysis and processing of the collected data, as well as the development of qualitative and quantitative recommendations and recommendations for promotional and sales campaigns in store chains (first of all, general food).

Total value of project

1 050 000 zł

Amount of co-financing granted

840 000 zł

Project implementation period

from 01/10/2020

Program name

Operational Programme Intelligent Development 2014-2020
Measure 1.3: R&D work financed with capital funds
Sub-measure 1.3.1: Support for R&D projects in the preseed phase by proof of concept funds - Bridge Alfa.

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In 45 minutes we will convince you that the implementation of Pricely in your network will open new opportunities for development.

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The project "PricingTags - a system for optimization and dynamic price management in small and medium commercial networks" is co-financed by the European Union under the European Regional Development Fund under Priority Axis I: Entrepreneur Eastern Poland, measure 1.1 Starting platforms for new ideas, Sub-measure 1.1 .2 Development of startups in Eastern Poland.